Known for his raw, visually powerful, emotional stories told in a cinematic way, Gonzalo offers an agile, versatile approach to filmmaking and relishes the spontaneity of the ever-changing creative process, often improvising on set to find the unexpected. He thrives on the creative control that filmmaking provides and consistently ensures his vision translates to the screen in a fresh, exciting way. Gonzalo has directed films for Apple, Jeep, Dos Equis, Mercedes Benz, GMC, Ram, and Nissan, among many other brands. He currently resides in Mexico City.