NIKE JAPAN x JOVAN TODOROVIC

The new commercial is called “Ugokashitsuzukeru. Jibun wo. Shorai wo. The future Isn’t Waiting“, with the Japanese part translating to “Keep Moving. Yourself. The future.” Featuring stories based on “the real-life experience of athletes”, this clip shows three soccer girls from different backgrounds in Japan — one is Japanese, one is Korean, and one is, like Osaka, mixed race, with a Black father and Japanese mother — and reveals how they “overcome their daily struggles and conflicts to move their future through sports.”