Since graduating from the London Film School, Hadi has built a successful career as a director, creating commercials for high-profile clients like Mercedes, MasterCard, Vodafone, BMW, IKEA, Siemens, Audi and HSBC.

At the core of Hadi's work is his belief that commercials, like great cinema, require imaginative visuals, a collaborative spirit, and a passion for storytelling.

A lifelong lover of cinema, he approaches advertising with the same principles that drive classic film: a commitment to powerful storytelling, an eye for striking composition, thoughtful framing and a dedication to bringing ideas to life on screen.